Prism Records was an Americanrecord label formed in 1978 by Len Fichtelberg. It was originally an independent label, focusing on the New York CityR&B and discoscene of the day. When Cold Chillin’ Records was formed in 1986, it was initially distributed by Prism, but label head Tyrone Williams and Fichtelberg decided to merge their companies. As a result, in 1989, the Prism name was phased out in favor of the new name. In 1987, Cold Chillin’ signed a 5-year distribution deal with Warner Bros. Records. The first two Cold Chillin’ releases through Warner Bros. (which, incidentally, were the second and third overall Cold Chillin’ albums to be released) had the legend A Prism Records Production written on them.
As the 1990s progressed though, the label began to flounder. Its deal with Warner Bros. ended, and it began having its records released through Epic Records. Cold Chillin’, however, continued to lose steam, and folded in 1998. Today the namesake is still used on its reissues and the catalog and trademark, save for the recordings of Big Daddy Kane and Kool G. Rap’s 4,5,6, are now owned by LandSpeed Records, a division of Traffic Entertainment Group. The rights of the Prism catalogue, however, were acquired by Canada-based independent label Unidisc Records.